To take a free or a penalty drop you
Stand up straight
Hold ball at shoulder height and at arms length and drop it
You can clean the ball before you take a drop
It is also a good idea to mark the position of the ball before you pick it up with a tee peg so you can then see if the ball has moved nearer to the hole when you drop it
You can also place tee pegs to show the area where you can drop the ball (1 club length from nearest point of relief or 2 club lengths when taking a penalty drop)
Rule 20-2